Online Back & Neck Pain Therapy
90%
Surgery Reduction
-85%
Opioid Dependence
60%
Pain Reduction
What?
I scaled an online back and neck pain therapy business to profitability within 8 months, achieving 10x user growth through innovative acquisition and retention strategies.
Why?
To provide accessible, effective treatment for back and neck pain that could reduce unnecessary surgeries and opioid dependence while creating a profitable business model.
So What?
The platform achieved a 90% reduction in unnecessary surgeries, 60% reduction in patient pain, and 85% reduction in opioid dependence, while establishing risk-sharing partnerships with major healthcare providers.
Project Overview
As Co-Founder and Head of Product Management at SpineZone Medical Fitness, I led the development of an online therapy platform for back and neck pain. This innovative approach combined digital delivery with in-person care at six clinics, serving patients nationwide with measurable improvements in outcomes.
Challenges
Creating a scalable online therapy model for physical conditions
Developing effective user acquisition and retention strategies
Building partnerships with risk-averse healthcare providers
Demonstrating measurable outcomes to support business growth
Solution
Hybrid Care Model
Combined online therapy with in-person clinics for comprehensive care
Custom EMR System
Built electronic medical record software optimized for spine care
Risk-Sharing Partnerships
Developed innovative business models with major payors and health systems
Outcome-Focused Approach
Implemented rigorous measurement of clinical outcomes
Results
90% reduction in unnecessary surgeries
60% reduction in patient pain
85% reduction in opioid dependence
10x user growth with profitability in 8 months
Key Learnings
This project demonstrated the power of combining digital health solutions with innovative business models. By focusing on measurable outcomes and creating risk-sharing partnerships, we were able to align incentives across the healthcare ecosystem while delivering significant improvements in patient care.
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