Sleep Monitoring Business
90%
Patient Engagement
$7M
Revenue Growth
$5M
Philanthropy Raised
What?
I built a scalable D2C Sleep Monitoring business leveraging wearable technology and health coaching to improve patient outcomes while reducing clinician burnout.
Why?
To drive revenue growth while addressing the critical need for preventative care solutions that could scale efficiently and maintain high levels of patient engagement.
So What?
This initiative drove $7M in projected revenue growth, achieved 90% patient engagement, and raised $5M in philanthropy by demonstrating an innovative value-based care model.
Project Overview
At Sutter Health's Design & Innovation department, I led the development of a direct-to-consumer Sleep Monitoring business that combined wearable technology with personalized health coaching. This preventative care platform, HealthBridge, represented a significant innovation in how healthcare services could be delivered and monetized.
Challenges
Creating a sustainable business model for preventative care
Maintaining high levels of patient engagement
Reducing clinician burnout while scaling the service
Demonstrating value to secure philanthropic funding
Solution
D2C Business Model
Developed a direct-to-consumer approach that created new revenue streams
Health Coach Team
Curated a team of 11 health coaches with optimized workflows
User-Driven Feedback Loops
Implemented continuous improvement based on patient and clinician feedback
Value-Based Care Model
Created an innovative approach that aligned stakeholder interests
Results
Drove $7M in projected revenue growth
Achieved 90% patient engagement
Raised $5M in philanthropy
Reduced clinician burnout while increasing patient volume
Key Learnings
This project demonstrated that preventative care can be both clinically effective and financially sustainable when designed with the right business model and technology infrastructure. By focusing on patient engagement and clinician experience, we created a scalable solution that delivered value to all stakeholders.
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